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序号 |
课程中文名称 |
课程英文名称 |
1 |
综合营销传播 |
Integrated Marketing Communications |
2 |
营销实践 |
Marketing in Practice |
3 |
应用数字营销分析 |
Applied Digital Marketing Analytics |
4 |
内容创作与沟通 |
Content Creation and Communication |
5 |
数字环境下的消费者行为 |
Consumer Behaviour in the Digital Environment |
6 |
当代数字营销主题 |
Contemporary Digital Marketing Themes |
7 |
数字营销规划 |
Digital Marketing Planning |
8 |
管理竞争战略 |
Managing Competitive Strategy |
9 |
营销与新产品创新 |
Marketing and New Product Innovation |
10 |
领导力与全球挑战 |
Leadership and Global Challenges |
11 |
营销分析与研究 |
Marketing Analysis and Research |
12 |
国际业务原则 |
Principles of International Business |
13 |
战略创新管理 |
Strategic Innovation Management |
14 |
采购与供应链管理 |
Purchasing and Supply Chain Management |
15 |
品牌设计 |
Brand Design |
16 |
消费、市场与文化 |
Consumption, Markets and Culture |
17 |
创新管理 |
Innovation Management |
18 |
创新与技术政策 |
Innovation and Technology Policy |
19 |
可持续性与行为变革 |
Sustainability and Behaviour Change |
20 |
社交网络与组织 |
Social Networks and Organisations |
21 |
旅游与营销 |
Tourism and Marketing |
22 |
创业:新企业创立 |
Entrepreneurship: New Venture Creation |
23 |
管理者和顾问的分析与可视化 |
Analytics and Visualisation for Managers and Consultants |
24 |
营销分析 |
Marketing Analytics |
25 |
创业与完整可持续价值创造 |
Entrepreneurship and Complete Sustainable Value Creation |
26 |
服务设计与创新 |
Service Design and Innovation |
27 |
数字化转型 |
Digital Transformation |