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| 序号 |
课程中文名称 |
课程英文名称 |
| 1 |
市场营销与传播基础 |
Foundations of Marketing & Communication |
| 2 |
公共关系及传讯 |
Public Relations and Communications |
| 3 |
营销管理 |
Marketing Management |
| 4 |
战略内容创作 |
Strategic Content Creation |
| 5 |
全球环境下的营销和媒体 |
Marketing & Media in a Global Context |
| 6 |
整合营销传播 |
Integrated Marketing Communications |
| 7 |
管理价值创造 |
Managing for Value Creation |
| 8 |
引领战略优势 |
Leading for Strategic Advantage |
| 9 |
营销指标 |
Marketing Metrics |
| 10 |
咨询基础 |
Consulting Fundamentals |
| 11 |
应用辛迪加项目 |
Applied Syndicate Project |
| 12 |
市场营销研究 |
Marketing Research |
| 13 |
思想的力量:十本好书 |
The Power of Ideas: Ten Great Books |
| 14 |
文化复杂性和智力 |
Cultural Complexity and Intelligence |
| 15 |
连续的故事 |
Serial Storytelling |
| 16 |
工作中的跨文化交流 |
Transcultural Communication at Work |
| 17 |
研究受众与接待 |
Researching Audiences and Reception |
| 18 |
公共关系及传讯 |
Public Relations and Communications |
| 19 |
战略政治沟通 |
Strategic Political Communication |
| 20 |
先进实践2 |
Advanced Practice 2 |
| 21 |
高级实践1 |
Advanced Practice 1 |
| 22 |
管理与商务沟通 |
Management and Business Communication |
| 23 |
社会企业家精神 |
Social Entrepreneurship |
| 24 |
公共关系管理 |
Public Relations Management |
| 25 |
营销管理 |
Marketing Management |
| 26 |
营销战略 |
Marketing Strategy |
| 27 |
品牌管理 |
Brand Management |
| 28 |
服务营销 |
Service Marketing |
| 29 |
广告 |
Advertising |
| 30 |
社会企业孵化器 |
Social Enterprise Incubator |
| 31 |
亚洲世纪的公共政策 |
Public Policy in the Asian Century |
| 32 |
创新的设计和服务 |
Innovative Design and Service Delivery |
| 33 |
商务及专业沟通 |
Business and Professional Communications |
| 34 |
编写和编辑数字媒体 |
Writing and Editing for Digital Media |