传媒学院
硕士专业介绍
该课程由传播学院和商学院联合提供，旨在培养有自信、有能力的媒体管理专业人士。该课程利用两所学校师资的专业知识，将媒体和管理方面的知识融入到媒体行业的媒体专业人士教育课程设计中。毕业生将能够在媒体行业的关键管理岗位上工作，并为在全球信息时代的媒体行业的领导地位做好充分的准备。
硕士专业相关信息
| 专业名称 | 2026 Fall 申请时间 | 学费（当地货币） |
|---|---|---|
| 香港浸会大学传媒管理硕士 | 2025.10.6 - 2026.6.4 | HK$180,000 |
| 语言要求 | 2025 Fall 申请时间 | 学制 |
| 雅思6.5托福79 | 24年10月7日-25年6月4日 | 1年 |
| 更多内容 | GMAT/GRE 要求 | 关注 "Mastermate" 官方公众号（详见页面底部二维码）, 回复关键词【指导书】免费获取最新留学申请手册 | 不要求 |
硕士课程内容
| 序号 | 课程中文名称 | 课程英文名称 |
|---|---|---|
| 1 | 媒体管理概论 | Introduction to Media Management |
| 2 | 战略管理和业务政策 | Strategic Management and Business Policy |
| 3 | 企业财务管理 | Corporate Financial Management |
| 4 | 全球营销策略 | Global Marketing Strategy |
| 5 | 选修课程 | Corporate Accounting |
| 6 | 商业选修课 | Corporate Law and Compliance |
| 7 | 公司会计 | Taxation |
| 8 | 公司法与合规 | Risk, Compliance and Corporate Social Responsibility |
| 9 | 税收 | Entrepreneurship Development |
| 10 | 风险、合规与企业社会责任 | Social Enterprise Management and Social Impact Strategies |
| 11 | 创业发展 | Global Human Resources Management |
| 12 | 社会企业管理与社会影响策略 | Leadership and Organizational Development |
| 13 | 全球人力资源管理 | Management of Integrated Marketing Communications |
| 14 | 领导与组织发展 | Services Marketing Management |
| 15 | 整合营销传播管理 | Communication Electives |
| 16 | 服务营销管理 | Foundations of Communication study |
| 17 | 沟通的选修课 | Approaches and Methods in Communication Research |
| 18 | 传播学基础 | Issues in Intercultural Communication |
| 19 | 传播学研究的方法和途径 | Media and Communication in Chinese Societies |
| 20 | 跨文化交际中的问题 | Issues in Corporate Communication |
| 21 | 中国社会的媒体与传播 | Globalization of Media and Communications |
| 22 | 企业沟通中的问题 | Organizational Communication |
| 23 | 媒体和传播的全球化 | Communication Campaign Workshop |
| 24 | 组织沟通 | Media Law and Ethics |
| 25 | 交流活动研讨会 | Issues and Cases in Mass Communication |
| 26 | 传媒法律与道德 | New Media Workshop |
| 27 | 大众传播中的问题与案例 | Advertising Management |
| 28 | 新媒体工作室 | Writing for Multimedia in Public Relations |
| 29 | 广告管理 | Media Markets |
| 30 | 公共关系多媒体写作 | Strategic Public Relations and Crisis Management |
| 31 | 媒体市场 | Media Policies and Regulations |
| 32 | 战略公共关系和危机管理 | Communication Technologies and Media Organizations |
| 33 | 传媒政策及规例 | Consumer Insights |
| 34 | 传播技术和媒体组织 | International Advertising |
| 35 | 消费者洞察 | Public Administration and the Media |
| 36 | 国际广告 | Advertising in China |
| 37 | 公共管理和媒体 | Political Communication and Public Opinion |
| 38 | 广告在中国 | Youth, Media and Consumption |
| 39 | 政治沟通和公众舆论 | Social Media Marketing |
| 40 | 青年、媒体和消费 | Social Services Marketing and Communication |
| 41 | 社交媒体营销 | Social Media and Online Social Networks |
| 42 | 社会服务营销与传播 | Qualitative Research Methods |
| 43 | 社交媒体和在线社交网络 | Introduction to the Chinese Internet |
| 44 | 定性研究方法 | Introduction to Social Science Theories |
| 45 | 中国互联网概论 | Statistical Analysis in Communication |
| 46 | 社会科学理论导论 | Using Social Networks: For the Communications Professional |
| 47 | 通信统计分析 | Advertising and Society |
| 48 | 使用社交网络:适用于通信专业人士 | Data Visualization |
| 49 | 广告和社会 | Big Data Analytics for Media and Communication |
| 50 | 数据可视化 | Communication and Technology |
| 51 | 媒体和传播的大数据分析 | New Media Design and Communication |
| 52 | 沟通和技术 | Branding |
| 53 | 新媒体设计与传播 | Privacy, Data Protection, and Surveillance in the Communication and Media Context |
| 54 | 品牌 | Media Communications and Psychology |
| 55 | 通信和媒体环境中的隐私、数据保护和监视 | Algorithmic Culture |
| 56 | 媒体传播与心理学 | Emerging Technology for Media and Communication |
| 57 | 算法的文化 | Communicating Data |
| 58 | 新兴的媒体传播技术 | Electives from other programmes** |
| 59 | 通信数据 | Financial Management for Film, Television and New Media |
| 60 | 其他课程的选修课程 | Case Studies in Production and the Market |
| 61 | 电影、电视和新媒体的财务管理 | World Cinema: History and Aesthetics |
| 62 | 生产和市场的案例研究 | Seminar on Chinese Cinemas |
| 63 | 世界电影:历史与美学 | Current Issues of Asian Media |
| 64 | 中国电影研讨会 | Critique of Contemporary Arts |
| 65 | 亚洲媒体最新议题 | Cinematography for Directors |
| 66 | 当代艺术批判 | Dramaturgy and Directing |
| 67 | 摄影的董事 | Seminar on Television and New Media |
| 68 | 戏剧作法和指导 | International Relations Theory and Practice |
| 69 | 电视和新媒体讨论会 | Comparative and International News |
| 70 | 国际关系理论与实践 | Research Methods in Media and Communication |
| 71 | 比较和国际新闻 | Multimedia Journalism |
| 72 | 媒介与传播的研究方法 | Theories of Journalism and Communication |
| 73 | 多媒体新闻 | Current Issues and Case Studies in International News |
| 74 | 新闻传播理论 | International News Translation |
| 75 | 时事和国际新闻中的案例研究 | Reporting International Conflict |
| 76 | 国际新闻翻译 | International Business and Financial Reporting |
| 77 | 报道国际冲突 | Globalization, Economics and Finance |
| 78 | 国际商务和财务报告 | Reporting China and Hong Kong |
| 79 | 全球化，经济和金融 | Reporting Southeast Asia |
| 80 | 报道中国和香港 | Entrepreneurial Journalism |
| 81 | 报告东南亚 | Professional Seminar and Application Project |
| 82 | 企业新闻 | |
| 83 | 应用程序项目 | |
| 84 | 专业研讨会及应用项目 |
