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序号 |
课程中文名称 |
课程英文名称 |
1 |
媒体管理概论 |
Introduction to Media Management |
2 |
战略管理和业务政策 |
Strategic Management and Business Policy |
3 |
企业财务管理 |
Corporate Financial Management |
4 |
全球营销策略 |
Global Marketing Strategy |
5 |
选修课程 |
Corporate Accounting |
6 |
商业选修课 |
Corporate Law and Compliance |
7 |
公司会计 |
Taxation |
8 |
公司法与合规 |
Risk, Compliance and Corporate Social Responsibility |
9 |
税收 |
Entrepreneurship Development |
10 |
风险、合规与企业社会责任 |
Social Enterprise Management and Social Impact Strategies |
11 |
创业发展 |
Global Human Resources Management |
12 |
社会企业管理与社会影响策略 |
Leadership and Organizational Development |
13 |
全球人力资源管理 |
Management of Integrated Marketing Communications |
14 |
领导与组织发展 |
Services Marketing Management |
15 |
整合营销传播管理 |
Communication Electives |
16 |
服务营销管理 |
Foundations of Communication study |
17 |
沟通的选修课 |
Approaches and Methods in Communication Research |
18 |
传播学基础 |
Issues in Intercultural Communication |
19 |
传播学研究的方法和途径 |
Media and Communication in Chinese Societies |
20 |
跨文化交际中的问题 |
Issues in Corporate Communication |
21 |
中国社会的媒体与传播 |
Globalization of Media and Communications |
22 |
企业沟通中的问题 |
Organizational Communication |
23 |
媒体和传播的全球化 |
Communication Campaign Workshop |
24 |
组织沟通 |
Media Law and Ethics |
25 |
交流活动研讨会 |
Issues and Cases in Mass Communication |
26 |
传媒法律与道德 |
New Media Workshop |
27 |
大众传播中的问题与案例 |
Advertising Management |
28 |
新媒体工作室 |
Writing for Multimedia in Public Relations |
29 |
广告管理 |
Media Markets |
30 |
公共关系多媒体写作 |
Strategic Public Relations and Crisis Management |
31 |
媒体市场 |
Media Policies and Regulations |
32 |
战略公共关系和危机管理 |
Communication Technologies and Media Organizations |
33 |
传媒政策及规例 |
Consumer Insights |
34 |
传播技术和媒体组织 |
International Advertising |
35 |
消费者洞察 |
Public Administration and the Media |
36 |
国际广告 |
Advertising in China |
37 |
公共管理和媒体 |
Political Communication and Public Opinion |
38 |
广告在中国 |
Youth, Media and Consumption |
39 |
政治沟通和公众舆论 |
Social Media Marketing |
40 |
青年、媒体和消费 |
Social Services Marketing and Communication |
41 |
社交媒体营销 |
Social Media and Online Social Networks |
42 |
社会服务营销与传播 |
Qualitative Research Methods |
43 |
社交媒体和在线社交网络 |
Introduction to the Chinese Internet |
44 |
定性研究方法 |
Introduction to Social Science Theories |
45 |
中国互联网概论 |
Statistical Analysis in Communication |
46 |
社会科学理论导论 |
Using Social Networks: For the Communications Professional |
47 |
通信统计分析 |
Advertising and Society |
48 |
使用社交网络:适用于通信专业人士 |
Data Visualization |
49 |
广告和社会 |
Big Data Analytics for Media and Communication |
50 |
数据可视化 |
Communication and Technology |
51 |
媒体和传播的大数据分析 |
New Media Design and Communication |
52 |
沟通和技术 |
Branding |
53 |
新媒体设计与传播 |
Privacy, Data Protection, and Surveillance in the Communication and Media Context |
54 |
品牌 |
Media Communications and Psychology |
55 |
通信和媒体环境中的隐私、数据保护和监视 |
Algorithmic Culture |
56 |
媒体传播与心理学 |
Emerging Technology for Media and Communication |
57 |
算法的文化 |
Communicating Data |
58 |
新兴的媒体传播技术 |
Electives from other programmes** |
59 |
通信数据 |
Financial Management for Film, Television and New Media |
60 |
其他课程的选修课程 |
Case Studies in Production and the Market |
61 |
电影、电视和新媒体的财务管理 |
World Cinema: History and Aesthetics |
62 |
生产和市场的案例研究 |
Seminar on Chinese Cinemas |
63 |
世界电影:历史与美学 |
Current Issues of Asian Media |
64 |
中国电影研讨会 |
Critique of Contemporary Arts |
65 |
亚洲媒体最新议题 |
Cinematography for Directors |
66 |
当代艺术批判 |
Dramaturgy and Directing |
67 |
摄影的董事 |
Seminar on Television and New Media |
68 |
戏剧作法和指导 |
International Relations Theory and Practice |
69 |
电视和新媒体讨论会 |
Comparative and International News |
70 |
国际关系理论与实践 |
Research Methods in Media and Communication |
71 |
比较和国际新闻 |
Multimedia Journalism |
72 |
媒介与传播的研究方法 |
Theories of Journalism and Communication |
73 |
多媒体新闻 |
Current Issues and Case Studies in International News |
74 |
新闻传播理论 |
International News Translation |
75 |
时事和国际新闻中的案例研究 |
Reporting International Conflict |
76 |
国际新闻翻译 |
International Business and Financial Reporting |
77 |
报道国际冲突 |
Globalization, Economics and Finance |
78 |
国际商务和财务报告 |
Reporting China and Hong Kong |
79 |
全球化,经济和金融 |
Reporting Southeast Asia |
80 |
报道中国和香港 |
Entrepreneurial Journalism |
81 |
报告东南亚 |
Professional Seminar and Application Project |
82 |
企业新闻 |
|
83 |
应用程序项目 |
|
84 |
专业研讨会及应用项目 |
|